Our Brand Essence
Progressive Global Reach
The logo symbol itself denotes the group's progressive vision, in terms of delivering continued excellence and innovative development. The brand identity imbues the value and essence of the ParkwayHealth brand, so as to visually represent ParkwayHealth as a global leader in value-based integrated healthcare.
- Circular form - Our community and each individual 'cell' in the circle forms this community
- Colours - the Parkway Group's global standards
- Typeface - ParkwayHealth's clarity of purpose and confident presence in the world
On 11 May 2007, the Parkway Holdings Board approved the use of "Parkway-Health" as the Group's master brand. The Group proceeded to use the new brand across Parkway Group Healthcare and Parkway Hospitals Singapore on 1 September 2007. At the Asian Business Leaders Forum in November 2007, just prior to the ASEAN Ministerial Meeting in Singapore, the brand new advertisement campaign was launched in the local and regional media. ParkwayHealth advertisements are now recognisable in the Group's emerging markets such as the US, UK, Russia and the Ukraine, in Southeast Asia, aboard major inflight magazines and the Singapore media.
The ParkwayHealth Group publishes the following resources online for reference to both internal staff and external user. Adobe Reader is required to read these publications online.
Brand Manual
Parkwayhealth's very first Branding Guideline is now available for your reading in PDF
Logos
ParkwayHealth Corporate Folder
Our very own Corporate Folder is available for download.
